A new road safety initiative was launched on the Sunshine Coast last week to further reduce the rate of drink driving and encourage positive choices.
The Key Cocoon is a new joint initiative of the Sunshine Coast Council, CALM Sunshine Coast and the Queensland Police Service.
The Key Cocoon is a simple idea: it is a clear plastic sealable bag with an anti-drink driving message printed on it. The bags will be provided for people to put their own, a friend’s, or family member’s car keys in and seal it up before they consume any drinks.
Inspector Darryl White from Maroochydore Police Station said the Key Cocoon creates one more barrier to prevent potential drink drivers driving by breaking the routine of getting into their vehicle, putting the keys in the ignition and driving off.
“With the Key Cocoon the individual has to make the decision to break open the bag to access their car keys prior to driving, and will have to think about the decision they are making,” Inspector White said.
Ten thousand Key Cocoon bags will be delivered to participating licensed premises throughout the Sunshine Coast to hand out to patrons and guests.
Sunshine Coast Council’s Executive Director of Community Services Coralie Nichols said the Queensland Police Service should be commended on the Key Cocoon initiative.
“This campaign will complement the success to date of the CALM Sunshine Coast liquor accord program of reducing alcohol related incidents in the region,” Ms Nichols said.
